We could have just put any celebrity's name on a meal, and called it a day.

But when it comes to Popeyes and Megan Thee Stallion, we just had to bring the heat. The Hottie Sauce campaign was way more than a custom sauce. It was a partnership that welcomed Meg as a franchisee, dropped some fire merch, and gave back to Megan's hometown in Houston. All wrapped up and launched with a western-liveaction-anime film, telling the story around the Hottie Sauce.

Recognition:
AdAge Top 5 Celebrity Meal of 2021

Press:
The New York Times, Washington Post, CNN, Business Insider, Complex, BET, Variety, Forbes, Fast Company, People, Thrillist, Billboard, Yahoo, HypeBeast, NPR, Food & Wine, Popsugar, NOLA, Glamour, Vulture, iHeart, AdAge, Adweek, Eater, Delish, Fox Business