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"a15"
IMAX
In the summer of 2023, Christopher Nolan's Oppenheimer was set to drop on IMAX 70mm.
If you're a film nerd, you know 70mm is a big deal.
With a story about the creator of the atomic bomb, exploded with memes.
But this one stood out in particular.
Yes, who was this madman?
If you look at the meme again, you'll see the date, the time, the theatre and the seat.
So we set out to find A15, organically.
Below are the results.
2M views
#2 TikTok of all time
774k views
Got picked up by some press for our efforts
A15 aka Austin, even went on to start his own cinema podcast, "A15 Cinema"
DENTSU CREATIVE 2023
CREATIVES: Kaitlin Loftus, Patrick Martin, Gillian McGuire
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